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Apple Hikes Mac and iPad Prices While Indian Retailers Cut iPhone Costs

Apple says memory and NAND shortages tied to rising AI data‑center demand are prompting selective price rises with retailers using bank discounts and trade‑ins to lower iPhone prices.

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Overview

  • Apple has quietly raised retail prices for multiple MacBook and iPad models and some smart‑home devices in select markets while keeping iPhones, Apple Watch models and AirPods at current prices for now.
  • The company has pointed to shortages and reallocation of DRAM and NAND chips toward AI and data‑center customers as the primary reason for the staged, category‑by‑category increases.
  • Major Indian retailers including Flipkart, Vijay Sales and Reliance Digital are running bank card discounts, EMI instant savings and trade‑in offers that cut effective prices on iPhone 17 series models, the iPhone 17e and the older iPhone 16.
  • Examples of current deals include Flipkart listings and bank offers that reduce the iPhone 17 Pro Max and iPhone 17 (256GB) by several thousand rupees and Vijay Sales and Reliance Digital offers that bring iPhone 17e and iPhone 17 Pro prices to their lowest listed levels.
  • Those promotions create near‑term buying opportunities for consumers by lowering upfront and monthly costs, but they may be temporary if Apple broadens its hikes or retailers change their discounts.