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Apple Halts New Vision Pro Development After M5 Update Falls Flat

The report signals a pivot to lower-cost smart glasses built around Siri after poor uptake of the $3,499 headset.

Overview

  • MacRumors reported Wednesday that Apple stopped work on future Vision Pro models and reassigned the team to other projects such as Siri.
  • Despite an October 2025 refresh that added an M5 chip, a 120Hz display, about 10 percent more rendered pixels, a Dual Knit Band, and roughly 30 minutes more battery life, demand stayed low.
  • Industry estimates cited in the coverage put total sales near 600,000 units, and insider sources described unusually high return rates compared with other recent Apple hardware.
  • Apple still sells the current M5 headset, and the report says there are no active plans for a new version.
  • Apple is shifting effort to lighter, lower-cost smart glasses that rely on voice and AI, and early versions skip AR displays because today’s components are too power hungry for a light frame.