Overview
- AGCM found Apple breached Article 102 TFEU in the market for platforms distributing iOS apps, where it holds an absolute dominant position through the App Store.
- The decision targets the App Tracking Transparency policy introduced in April 2021, which requires third‑party apps to use Apple’s consent screen.
- Regulators said the ATT prompt alone does not satisfy privacy requirements, compelling developers to seek consent a second time for the same purpose.
- The sanction totals €98,635,416.67 and applies to Apple Inc., Apple Distribution International Ltd, and Apple Italia S.r.l.
- The investigation was coordinated with the European Commission, other national competition authorities, and Italy’s data protection authority, and no company response was reported in the coverage.