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Apple Files AppleCare One Trademark With EUIPO, Hinting at European Expansion

Availability beyond the U.S. remains unannounced.

Overview

  • The European Union Intellectual Property Office has accepted Apple’s AppleCare One trademark application and assigned it to an examiner.
  • The filing is viewed as a precursor to a possible European launch, but it does not confirm availability or a start date.
  • In the U.S., AppleCare One costs $19.99 per month for up to three devices, with additional devices at $5.99 per month each.
  • The subscription mirrors AppleCare+ benefits and offers flat pricing, device swaps after trade‑ins, and enrollment for products up to four years old.
  • The U.S. plan expanded theft and loss coverage to iPad and Apple Watch; EUIPO registration does not cover the UK, and Canadian availability remains unknown.