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Apple Extends 2026 Back to School Promotion to September 24

The change gives verified students, parents and educators extra time to claim region-specific incentives such as U.S. gift cards or hardware bundles in parts of Asia.

Apple's 2026 Back to School promo will now run almost a month longer.

Overview

  • Apple updated the promotion window on Tuesday to push the end date in the United States, Canada, Mexico and several Asian markets to September 24.
  • Europe launched its own Back to School rollout on August 13 with a separate window that runs through October 22 and gift-card values up to £120/€120.
  • In the U.S. the offer layers on top of standard education pricing and includes Apple Gift Cards worth up to $150 for qualifying Macs and up to $100 for eligible iPad models.
  • Some Asian markets substitute hardware for gift cards, with options including four‑packs of AirTags, AirPods 4 or an Apple Pencil Pro depending on country and device purchased.
  • The promotion is limited to verified “Qualified Purchasers” under Apple’s College Student Offer, requires UNiDAYS (or similar) verification, excludes certain models such as the MacBook Neo and iPad mini, and shoppers should compare authorized reseller and refurbished deals because recent component-driven price increases have narrowed Apple’s value proposition.