Overview
- Jeff Pu's research note, reported Friday by 9to5Mac, forecasts unchanged $1,099 and $1,199 starting prices for the iPhone 18 Pro and Pro Max.
- Reports say Apple may raise prices on 512GB and 1TB tiers, which would protect profit without moving the entry price.
- AI-fueled demand has pushed up RAM costs, and some Android brands have reacted with higher phone prices or by cutting low-end models.
- The iPhone 18 lineup is still expected in September 2026, and leaks point to a separate foldable iPhone Ultra that would carry a premium price.
- Hardware details remain unconfirmed, with leaks citing an A20 Pro chip on a 2nm process, possible under‑screen Face ID or a punch‑hole camera, a mechanical iris system, and a larger Pro Max battery.