Overview
- Apple’s official Tmall store, which activated the deals Friday, applied a direct 1,000-yuan discount to iPhone 17 Pro models.
- On JD.com, trade-in and platform promotions drop some iPhone 17 Pro configurations to 6,999 yuan, the lowest since launch.
- The standard iPhone 17 received its first notable markdown, with certain versions priced at 4,499 yuan after stacked subsidies and discounts.
- A MyDrivers poster reported by Wccftech shows the iPhone Air up to 2,500 yuan off and Pro models at 7,999 and 8,999 yuan during the festival, though Apple has not confirmed those figures.
- Rising memory costs and a DRAM shortage are squeezing local brands’ ability to discount, giving Apple an edge for 618 after it posted $26 billion in China revenue last quarter.