Overview
- Apple announced Friday that it eliminated more than 200 positions across Vision Pro, Siri and related AI software groups, with roughly 100 roles from the Vision Pro organisation and about 100 from Siri and software teams.
- The company has largely shut down the internal Vision Pro gaming team and greatly reduced the unit that produced immersive 3D video, saying it will make fewer in-house productions and rely more on third-party studios.
- Apple told employees visionOS and the Vision Pro platform are not being abandoned even as engineering resources are redirected toward lighter, AI-first wearable efforts that several outlets report are intended to prioritize everyday smart glasses.
- The Siri organisation is being rebuilt on a new technical architecture for a more advanced Siri AI, a change that removed roles needing old skills and created openings for engineers with different AI and systems expertise.
- The cuts reflect steep content costs and limited Vision Pro adoption—immersive episodes can cost millions to produce—and arrive as Apple prepares a leadership transition to John Ternus on Sept. 1 that observers say is tied to the faster pivot to AI and new devices.