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Apple Cup Moved to Season Opener and Slated for Sept. 6 on NBC

Conference realignment pushed the rivalry into an early-season national TV slot.

Overview

  • The Big Ten announced Wednesday that the 118th Apple Cup will kick off at 1 p.m. on Sunday, Sept. 6 at Husky Stadium and will air on NBC.
  • Washington State published its full 2026 kickoff times and TV assignments, including a 9 a.m. Pacific trip to Kansas State on Sept. 12 to be shown on TNT/HBO Max.
  • The season-opening Apple Cup is the first time the rivalry will open both teams’ seasons instead of ending them, a change driven by the programs now playing in different conferences.
  • Washington State begins the Kirby Moore era with continuing position battles at quarterback and along the line, a storyline that could affect readiness for the early rivalry game.
  • Sunday games are rare for both programs—this will be only the third Sunday game in each school's history—and the schedule shift highlights new national broadcast windows, multiple network partners and a tentative Nov. 28 flex date that remains undecided.