Overview
- Apple Corps Ltd., which announced the project Monday, plans a 2027 opening for The Beatles at 3 Savile Row, the first official Beatles fan experience in London.
- The attraction spans seven floors with never‑before‑seen archive material, rotating exhibitions, a fan store, and a faithful rebuild of the basement studio used for Let It Be.
- Visitors will be able to stand on the original rooftop where the band played its final public performance in 1969, with period details such as the railings preserved.
- Paul McCartney and Ringo Starr endorsed the plan in statements, and Apple Corps described the return to Savile Row as a homecoming to its spiritual base.
- Specific opening and ticketing details will follow in the coming months, and Apple Corps said a second Beatles experience is in development as interest grows from recent films and restorations.