Overview
- Apple Corps announced Monday that a seven-floor attraction called The Beatles at 3 Savile Row will open in London in 2027.
- The experience will feature unseen Apple archives, rotating exhibits, a recreation of the Let It Be studio, a fan shop, and public access to the rooftop.
- CEO Tom Greene said the move brings Apple Corps back to its “spiritual home” and noted the rooftop’s original railings from 1969 remain in place.
- Paul McCartney and Ringo Starr endorsed the plan, with McCartney calling his recent walk-through “incredible” and Starr saying it feels like going home.
- Fans can register for tickets on the Beatles’ official website, and the launch rides a wider revival that includes Peter Jackson’s Get Back and Sam Mendes films slated for 2028.