Overview
- Apple has officially scheduled a livestreamed 'Surprise and Shine' keynote for Sept. 9, 2026, to be shown on Apple.com, the Apple TV app and YouTube, with the presentation taking place at Apple Park.
- Coverage widely expects the iPhone 18 Pro and iPhone 18 Pro Max to headline the show, with major outlets reporting the company will concentrate the most advanced chips and camera upgrades on those higher-end models.
- Multiple reports say Apple may debut its first foldable phone, often called the iPhone Ultra, but that device and its specs remain unconfirmed and are being reported as leaks and industry predictions.
- Leakers and analysts commonly attribute Apple’s premium focus to tight DRAM/NAND supplies and wafer‑level packaging limits that have made 2nm chip production and early inventory scarce, which is also expected to push prices higher.
- Industry coverage projects pre-orders around Sept. 12 and in‑store availability near Sept. 18 for Pro models, while Apple will confirm exact specs, pricing and any staggered rollout at the Sept. 9 keynote.