Overview
- Apple, which confirmed its “Surprise and shine” keynote for September 9, is widely expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable device.
- Reports and supply‑chain leaks say the Pro models will use Apple’s next A20 Pro chip built on TSMC’s 2nm process and bring changes such as a smaller Dynamic Island and a variable‑aperture 48MP main camera.
- Market research firm IDC projects an average selling price of about $2,550 for the foldable and expects Apple to sell more than 17 million units by the end of 2027 while other analyst and carrier leaks place the starting price in a $1,999 to $2,600 range.
- Several outlets report memory shortages and wafer‑level packaging bottlenecks at suppliers that analysts say are constraining production of DRAM and NAND and are likely to cause limited launch stock and staggered regional allocations.
- Industry coverage notes this launch strategy prioritizes high‑margin Pro and foldable models, delays the standard iPhone to 2027, and could accelerate broader foldable adoption while creating higher costs for buyers and tight retailer inventories.