Overview
- Apple has scheduled a “Surprise and shine” keynote for Sept. 9, 2026, and multiple reports say the company is likely to focus on the iPhone 18 Pro, iPhone 18 Pro Max and a book‑style foldable rather than the standard iPhone 18.
- Leaks and supply‑chain reporting link the Pro models to a new A20 Pro system‑on‑chip said to be built on TSMC’s 2nm node and to camera upgrades such as a reported variable‑aperture main lens, though Apple has not confirmed technical details.
- Analysts and suppliers warn that wafer‑level packaging limits and tight DRAM/NAND inventories could force a staggered, limited launch and push prices higher for Pro models and especially for the foldable.
- TrendForce and other estimates put likely U.S. starting prices for the iPhone 18 Pro series about $150–$200 above last year’s Pro models and project the foldable could start around $2,099–$2,299, but final pricing will be announced on stage.
- Pre‑release leaks have produced conflicting signals on colours and a reported Sept. 12 pre‑order start, and Apple is expected to confirm names, specs, availability and pricing at the Sept. 9 event.