Overview
- Apple has scheduled a global livestream for Wednesday, Sept. 9 at 10 a.m. Pacific to present new hardware and will stream the event on its website and the Apple TV app, according to the company’s events page and multiple outlets.
- Reports say the keynote will likely highlight two Pro models and a first foldable—widely referred to in leaks as the iPhone Ultra—but those product names and specs remain unconfirmed until Apple speaks on stage.
- Leakers and reporters describe the iPhone Ultra as a book-style foldable with roughly a 5.5‑inch cover display and a 7.8‑inch inner screen, MagSafe support, a liquid‑metal hinge, and iOS 27 multitasking features, with several outlets warning the device could start above $2,000 based on current reporting.
- Pre-event coverage ties the iPhone 18 Pro models to a new A20 Pro chip built on a 2nm process plus camera and battery upgrades, and multiple reports say pre-orders may open around Sept. 12 with retail availability around Sept. 18 though those dates are not official.
- Industry analysts and supply‑chain reporting warn that rising DRAM and NAND prices and packaging bottlenecks are pushing Apple toward a split rollout and higher launch prices, which could leave early inventories tight and affect buyers who plan to upgrade immediately.