Overview
- Apple said Tuesday it will add paid placements to Apple Maps in the U.S. and Canada this summer across iPhone, iPad, Mac, and the web.
- Sponsored results will appear at the top of search and in a new Suggested Places section, and Apple says all ads will be clearly labeled.
- Apple says a user’s location and ad interactions will not link to an Apple ID, and personal data stays on the device and is not shared with advertisers.
- Businesses must claim their locations through the new Apple Business portal launching April 14 to manage profiles, view analytics, and buy ads.
- The system mirrors Google Maps’ keyword auctions, positioning Apple to compete for local ad budgets even as pricing and exact rollout dates remain undisclosed.