Overview
- Apple formally announced the iPhone 18 Pro and 18 Pro Max on Wednesday, September 9, naming four finishes — Deep Black, Silver, Glacier and Burgundy — and detailing core hardware upgrades including the A20 Pro chip and camera and cooling improvements.
- A Naver video attributed to tipster yeux1122 that circulated before the event showed apparent Dark Cherry (burgundy) and blue demo units but did not provide proof those objects were finished retail phones.
- Several outlets flagged specific inconsistencies in the clip that weaken its credibility, including rear-mounted displays that face the stands, a blank front screen that prevents software verification, and an unusual price card formatting.
- Pre‑release reporting correctly anticipated many hardware changes such as the A20 Pro processor, a new modem, slightly larger batteries and a variable‑aperture main camera, and Apple’s event confirmed the principal performance and camera upgrades.
- Industry context matters: staged demo units, prototypes and retailer mockups regularly leak before launches and can closely resemble shipping hardware, so consumers and reporters should wait for official retail demos and preorder details before treating leaked footage as confirmation.