Overview
- Apple confirmed Tuesday that businesses will be able to buy Apple Maps placements in the United States and Canada this summer through the new Apple Business platform.
- Paid listings will appear at the top of search results and in a new Suggested Places section, and they will show across iPhone, iPad, Mac, and the web version of Maps.
- Apple says ads will carry a clear Ad label, interactions and current location will not link to an Apple Account, and personal data will stay on the device rather than being stored or shared.
- Advertisers can purchase placements via Apple Business or Apple Ads, with options to target by keywords and brand names in an auction model similar to Google Maps.
- Apple Business opens April 14 and folds in brand management tools, in a push to grow services revenue that already tops $100 billion, while coverage ranges from privacy-focused explainers to skepticism about more ads in a once ad-light app.