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Apple Brushes $4 Trillion as Services Near $100 Billion Ahead of Earnings

Regulatory fights and tariffs threaten margins despite brighter investor sentiment.

Overview

  • Apple reports fiscal Q4 2025 after the close on Oct. 30, and options pricing implies roughly a 4% move in either direction.
  • Analysts project annual Services revenue of about $108.6 billion, up roughly 13% and accounting for an outsized share of profit.
  • Counterpoint says iPhone 17 sales outpaced the iPhone 16 by about 14% in the first 10 days in the U.S. and China.
  • Apple shares briefly touched a $4 trillion market valuation this week on stronger iPhone momentum and Services strength.
  • Risks remain from DOJ and Epic App Store cases, a UK fees ruling, and an estimated $1.1 billion tariff hit this quarter despite supply-chain shifts to India and Vietnam.