Overview
- The proposed deal, filed Tuesday in California federal court, sets up a $250 million fund to resolve claims that Apple oversold Siri upgrades tied to its Apple Intelligence push.
- U.S. buyers of any iPhone 16 model or an iPhone 15 Pro/Pro Max purchased from June 10, 2024 to March 29, 2025 would be eligible for a presumptive $25 per device, with payments potentially rising to $95 based on claim volume and expenses.
- If the judge grants preliminary approval, consumers will get email or mail notices with instructions to file claims, and a settlement site is expected to go live at SmartphoneAISettlement.com.
- Plaintiffs say Apple ads implied an “Enhanced Siri” was ready at launch, but the phones shipped without the promised capabilities, a point also flagged by the ad watchdog NAD after Apple used “available now” language.
- Apple denies wrongdoing, notes it has delivered many Apple Intelligence tools such as Visual Intelligence and Writing Tools, and says more Siri features will arrive in software updates, in a case seen as an early test of AI marketing boundaries.