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Apple Acquires MotionVFX, Bringing Pro VFX Tools In-House

The move signals a deeper push into creative‑software subscriptions.

Overview

  • MotionVFX said it is joining the Apple team, and Apple confirmed the purchase to at least one outlet.
  • About 70 MotionVFX employees have joined Apple as part of the deal.
  • Financial terms were not disclosed, and Apple did not provide details on product plans.
  • Coverage indicates Apple is likely to integrate MotionVFX’s tools into Final Cut Pro and the Creator Studio bundle, potentially strengthening its position against Adobe.
  • It remains unclear whether MotionVFX will continue selling or supporting plugins for DaVinci Resolve, Adobe Premiere, or its existing subscriptions.