Overview
- Bloomberg reporter Mark Gurman wrote Sunday that Apple will speed a tested retail overhaul into a wider rollout over the next several years, with reporting corroborated by trade outlets.
- One visible change will be the removal of large video walls in many locations and the reintroduction of dedicated, all-wood Genius Bars fitted with two counter heights for accessibility and behind-the-counter storage.
- Stores will get two new wood-built 'Avenue' bays along their sides: one with secure drawers and a handoff table for online pickups and another set up for Today at Apple sessions with a display, instructor table, and stools.
- The company plans to slow rapid store expansion and instead prioritize renovating existing outlets worldwide, a shift that will require phased rollouts across more than 530 global locations.
- The revamp also includes updated back-of-house spaces and reported changes to staff routines, reflecting a broader strategic shift away from the Angela Ahrendts-era community format toward practical service, support, and fulfillment in stores.