Overview
- Appfigures estimates total installs fell 2.7% to 106.9 billion in 2025, marking a fifth consecutive annual decline from the 2020 peak.
- Global consumer spending rose 21.6% to $155.8 billion, propelled by subscriptions and in‑app purchases.
- Non‑game apps generated $82.6 billion, up 33.9%, surpassing game revenue at $72.2 billion, up 10%.
- Game downloads dropped 8.6% to 39.4 billion, while non‑game installs edged up 1.1% to 67.4 billion.
- In the U.S., spending reached $55.5 billion on 10 billion downloads, as monetization providers secured new funding and Liftoff Mobile filed for an IPO.