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Apollo Sports Leads $225 Million Deal Creating Pickleball Inc., Parent of PPA Tour and MLP

The consolidation creates a single platform built to scale media, events, infrastructure.

Overview

  • Pickleball Inc., which secured a $225 million structured investment Friday, becomes the new parent of the Carvana PPA Tour and Major League Pickleball.
  • Tom Dundon and the Pardoe family remain majority owners, with Dundon’s assets Pickleball Central, PickleballTournaments.com, and Just Courts rolling into the company.
  • Company leaders say the funding will unify pro and amateur play into one ecosystem and drive expansion in content, media, and event infrastructure.
  • The combined business reported more than $140 million in 2025 revenue, with CBS broadcasts recently setting all-time viewership marks for both the PPA Tour and MLP.
  • CNBC reported a $750 million valuation and $315 million in total investment based on an unnamed source, figures the company has not confirmed.