Overview
- Apex Capital has committed an initial C$20 million to the Northern Super League with an option to raise its stake to C$30 million, creating a reported league valuation of about C$85 million.
- League leaders say the funding will be directed to fan growth, sponsorship development, digital and commercial initiatives, and may help finance the next expansion team.
- The NSL generated more than C$30 million in commercial revenue and drew roughly 275,000 fans across 80 matches in its inaugural 2025 season, a performance that helped attract Apex’s interest.
- Apex’s investment comes from its Sports Growth Fund, follows minority stakes the firm has taken in other sports ventures, and the firm says this is the first private equity investment in a women’s football league globally.
- The deal shifts the NSL from a lean startup toward a professionally run league, which could repatriate more Canadian players, deepen sponsorship ties, and increase competition for media and commercial rights in North America.