Overview
- Only 25% of Hispanic adults view Trump favorably, a roughly 19-point decline since early 2025, according to an Oct. 9–13 AP-NORC poll (margin of error ±3.8 points overall; ±6.9 for Hispanic adults).
- Job approval among Hispanic adults stands at 27%, and 73% say the United States is headed in the wrong direction.
- Economic pressures loom large, with 65% reporting stress over grocery costs, 61% over housing, and 52% over health care.
- Harsher immigration enforcement features in the backdrop, as about one-quarter support deporting all undocumented immigrants and roughly half oppose it, with reports of expanded raids and a Supreme Court order affecting Los Angeles-area stops.
- Support has fallen even among Hispanic Republicans, down from about 83% favorable in September 2024 to about 65% now, posing risks after AP VoteCast estimated 43% of Hispanic voters backed Trump in 2024.