Overview
- The filmmaker says mid-size, medium-budget, high-concept films now offer the strongest prospects for returns.
- He previously argued for limited theatrical runs followed by fast OTT premieres during Anek’s 2022 release, a view he now rejects.
- Sinha cites recent mid-budget successes as proof audiences will show up for well-made, relatable stories.
- His courtroom drama Assi opened in theatres on February 20, starring Taapsee Pannu and Kani Kusruti, and is produced by T-Series.
- Early box-office reporting describes a modest start for Assi, with ₹2.6 crore net in its first two days, and Sinha stresses that stronger marketing budgets are crucial for such films.