Overview
- The government named her Friday, with communications minister Sidônio Palmeira praising her management and editorial experience.
- She steps in after André Basbaum left the post to take an editorial role at Grupo Record.
- Pellegrino has led EBC’s content and programming since 2023, overhauling TV Brasil and revamping Sem Censura, which won APCA’s 2024 Best Television Program award.
- Under her direction, TV Brasil launched the Seleção TV Brasil fund that will invest R$110 million in independent productions, including a novela for the first time, and expanded live sports with a focus on women’s football.
- She becomes the fourth EBC president in the current administration, with reports diverging on Basbaum’s tenure length at about five to eight months.