Overview
- Antonela Roccuzzo posted a “Mix” carousel on Instagram on June 7–8 that included an oversize black T‑shirt printed with Lionel Messi’s face and eight gold rings, and the image quickly went viral.
- The T‑shirt image was developed for an Adidas advertising campaign and appears in the Messi capsule that launched May 29, a collection that includes shoes, apparel and accessories.
- Kith founder Ronnie Fieg has said Messi took an active role in the capsule’s design, reviewing sketches and trying products during the creative process.
- Each of the eight rings on the T‑shirt references a specific Ballon d’Or or major career milestone in Messi’s record, turning his sporting honors into a fashion motif.
- The post has increased fan queries and sales interest during the World Cup build‑up, and Antonela is expected to attend Argentina’s June 16 opener in Kansas with their children, which could further spotlight the collection.