Overview
- Anta agreed to acquire 29.06% of Puma from the Pinault family’s Groupe Artémis for €35 per share, totaling about €1.5–€1.51 billion in cash.
- Roughly 43 million shares are covered by the deal, which is subject to regulatory and shareholder approvals before expected completion by the end of 2026.
- Anta says it has no current plan for a full takeover and will seek two seats on Puma’s supervisory board while emphasizing the brand’s operational independence.
- Puma’s stock jumped intraday by around 8–10% on the news, while Anta shares also rose in Hong Kong trading.
- Artémis characterized the holding as non‑strategic and chose to redeploy capital, as Puma continues a turnaround plan that includes job cuts and recent losses.