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Anta to Buy 29% of Puma for €1.5 Billion, Becoming Top Shareholder

The Pinault family’s Artémis is selling a long‑held, non‑strategic stake during Kering’s debt‑strained restructuring.

Overview

  • Anta agreed to acquire about 43 million Puma shares from Artémis at €35 each, valuing the stake at €1.5 billion.
  • The price represents roughly a 63% premium to Puma’s prior close, according to the reported terms.
  • Anta will hold 29.06% of Puma, staying below Germany’s 30% threshold that would trigger a mandatory takeover offer.
  • Puma shares jumped as much as 20% intraday and closed up 10.1% at €23.71 following the announcement.
  • Anta, already larger than Puma by market value, frames the move as part of its global expansion after deals such as Amer Sports and Jack Wolfskin, and says it does not currently plan to raise its stake further.