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Anta to Acquire 29% Stake in Puma for €1.5 Billion

The purchase from Pinault family vehicle Artémis is priced at €35 per share.

Overview

  • Anta signed a share purchase agreement for 43 million Puma shares in cash at a 62% premium to Puma’s latest close, which would make it the largest shareholder once completed.
  • Closing is targeted by the end of 2026 and remains subject to antitrust and other regulatory clearances as well as an Anta shareholder vote.
  • The company says the acquisition will be financed entirely from its internal cash resources.
  • Anta plans to seek seats on Puma’s supervisory board and says it currently has no plans to launch a takeover offer.
  • The move is framed as support for Puma’s turnaround after reported third‑quarter declines in organic sales and EBIT under CEO Arthur Hoeld’s strategic reset.