Anta Buys 29% Stake in Puma for $1.79 Billion, Becomes Largest Shareholder

Overview

• A Hong Kong Stock Exchange filing on Jan. 27 details Anta’s purchase of 43 million Puma shares at €35 each from Groupe Artemis.
• The €35 price values the stake at roughly $1.79 billion and sits more than 60% above Puma’s last close, according to Bloomberg data.
• The transaction gives Anta a 29% holding in Puma, making the Chinese sportswear group the German brand’s largest shareholder.
• Anta said Puma’s recent share price does not reflect its long-term potential and stated it does not intend to launch a public takeover offer.
• The deal comes as Puma grapples with weak demand, including a sales decline of over 15% in last year’s third quarter, and fits Anta’s portfolio that includes Amer Sports brands such as Wilson, Arc’teryx and Salomon.