Overview
- Ant International announced Carlos Alcaraz as its Global Brand Ambassador, placing the tennis star at the center of new marketing across its fintech portfolio.
- Under the deal, Alcaraz will appear in campaigns for Alipay+ (a cross-border wallet network), Antom (merchant payment services), and WorldFirst (a global account for small and mid-size businesses).
- CEO Peng Yang said Alcaraz reflects values like ambition and precision, describing the partnership as a way to push the reach of global payments and digital commerce.
- Alcaraz said he was drawn by the company’s focus on financial inclusion and said he wants to help bring basic financial tools to underserved communities.
- Ant International cites a footprint linking over 150 million merchants to more than 2 billion user accounts and serving 1.6 million SMEs, framing this tie-up as part of an AI-led strategy to broaden access to finance.