Overview
- The film’s New York screening, which took place Tuesday, June 16, featured Jolie at The Whitby Hotel promoting Couture and participating in interviews and a small dinner for cancer survivors.
- In Couture Jolie plays Maxine, an American filmmaker who receives a breast cancer diagnosis while working on a fashion film; co-stars include Anyier Anei as Ada and Ella Rumpf as Angéle.
- Writer‑director Alice Winocour says she wrote the bilingual French‑English drama specifically with Jolie in mind, and the film already completed a festival and European run before the U.S. marketing push.
- Jolie has linked the role to her public health history—her mother’s death from cancer and Jolie’s 2013 BRCA1‑related preventive mastectomy—and has described the film as one about hope, empathy, and survival.
- Vertical’s U.S. campaign will now balance fashion‑forward red carpet moments and intimate interviews while navigating mixed early reviews that could shape the film’s box‑office prospects after its June 26 theatrical debut.