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Andrés Cantor’s 'Goooooal' Voice Fuels Telemundo’s Record Spanish‑Language World Cup Audience

Telemundo credits his emotional play-by-play with drawing bilingual viewers to Spanish broadcasts, which has raised the network’s commercial value.

Overview

  • Cantor serves as Telemundo’s lead soccer play-by-play announcer and has been a central voice across the network’s 2026 World Cup coverage.
  • His elongated “goooooal!” call has become a recognizable cultural trademark that appears in TV shows, films and advertising.
  • He has called 15 matches during this tournament and traveled more than 20,000 miles to cover games spread across North America.
  • Telemundo executives say many bilingual viewers chose Spanish broadcasts for the emotional commentary, a shift that boosted ratings and advertiser interest.
  • Cantor protects his instrument with a voice coach and routines and lets his agent vet commercial deals, including recent endorsements for Coors, Lowe’s and Visa.