Overview
- Drummond joins Stria Sport as a creative director and equity owner, working as a key decision maker with founder Eric Porter on product design, campaigns, partnerships and brand vision.
- A Drummond signature shoe is in the design and development stage, with plans to unveil it by the start of the next NBA season and to tease it through the summer and training camp.
- He says larger brands made a signature line unlikely, so he opted for an athlete-led partner to secure creative control and long-term ownership.
- Stria Sport, founded in 2021 in Chicago, reports its shoes are worn by more than 100 professionals and serves as the official footwear partner for the Harlem Globetrotters’ 100th Anniversary season.
- Porter signals expansion by adding more athletes and teams, while Drummond’s remit extends beyond basketball to areas such as pickleball, including work with world No. 1 doubles player Gabe Tardio.