Overview
- The government launched the intervention on Monday by opening special sale counters and mini-marts in Kondapi and by expanding centres across Chittoor and Sri Sathya Sai districts.
- Officials set fixed retail rates at ₹52 per kg for BPT Super Fine Steam rice and ₹50 per kg for BPT raw rice to undercut higher open-market prices.
- Purchases are limited to ration-card holders who show Aadhaar, with a cap of 10 kg per person per month to target subsidised support to households.
- The rollout uses Rythu Bazaars, about 15 special sale centres and identified rice-mill counters to distribute stocks, and authorities urged buyers to use only authorised outlets to avoid middlemen.
- A dedicated government app will track stocks and daily sales for transparency, the scheme will run until market prices normalise, and officials will study adding varieties such as Nellore Molakalu if demand and feasibility allow.