Overview
- Ananya Panday’s So Positive partnered with Nickelodeon India to extend the ongoing Pressure Ko Bolo Bye campaign against exam stress.
- The tie-up launched with an on-ground activity where students popped balloons labeled with common worries to uncover easy stress-busting actions with Nick mascots Chikoo and Bunty.
- Panday told students that exams do not define them and urged small steps like pausing, sharing feelings, and letting go of rigid expectations.
- The campaign asks parents to focus on each child’s strengths and learning style to build confidence over comparison.
- Nick India and So Positive plan more such exercises to keep families talking about emotional well-being during exam season, reinforcing a broader national focus on the issue.