Overview
- Data from analytics firm Lefty.io, reported by NSS magazine, placed Ananya Birla seventh worldwide for Earned Media Value generated from the Met Gala.
- She debuted on the red carpet in a Robert Wun ensemble paired with a full-face steel mask by Indian artist Subodh Gupta crafted from kitchen utensils.
- At the Cartier Met Party, she appeared in a sculpted Ashi Studio look titled Bronze Woman that featured custom jewels in bronze tones.
- For the GQ after-party, she wore a Harris Reed corset inspired by M. F. Husain’s The Woman with the Sitar from the Birla family collection, revealing a diamond necklace and emerald earrings from her own pieces.
- Her fashion surge follows the Aditya Birla Group’s $1.78 billion March purchase of Indian Premier League team Royal Challengers Bengaluru, which has made her a visible face of the franchise.