Overview
- Analyst Jeff Pu, in a research note reported Friday by multiple outlets, said Apple plans an aggressive pricing strategy for the iPhone 18 Pro and Pro Max.
- Keeping the entry models unchanged would imply U.S. starting prices of $1,099 for the iPhone 18 Pro and $1,199 for the Pro Max, according to these reports.
- To offset higher component costs, Apple is expected to raise prices on higher storage tiers so buyers who choose more capacity shoulder more of the increase.
- Rising memory prices tied to AI-driven demand have pushed some Android phone makers to lift sticker prices and trim budget lines, creating an opening Apple could exploit with a steady headline price.
- These pricing details remain analyst projections with final confirmation likely at Apple’s September launch, and regional prices may differ due to taxes and currency.