Analysts Lift Apple Targets Ahead of Expected Siri Overhaul at WWDC

Wall Street argues a preview of on‑device, multi‑step AI would boost hardware sales, increase services revenue, drive higher price targets.

Overview

Apple is due to open its Worldwide Developers Conference on June 8, and analysts widely expect the company to preview a major overhaul of Siri rather than ship a complete rollout.
The planned Siri redesign is reported to use on‑device, or edge, AI to handle multi‑step requests, read on‑screen context, and compose messages or emails using both web and local data.
Citi reaffirmed a Buy rating with a $315 target and Evercore raised its target to $365, with both firms saying an early WWDC preview could lead to a fuller release in the fall.
Investors have already bid up the stock after a stronger quarter and a dividend increase, leaving shares trading near $312 and valuing Apple at roughly $4.58 trillion.
Analysts say Apple’s custom chips and tight hardware‑software integration could give it a privacy and latency edge for on‑device AI, but long‑term gains will depend on execution and user adoption.