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Ana Paula Renault Wins BBB 26 With 75.94% as Finale Sets Audience and Social Records

A decade after an expulsion, her redemption arc drew new fans alongside big sponsorship.

Overview

  • Renault, who won Tuesday with 75.94% of the vote, took the show’s largest payout at R$5.708 million net after 100 days of yields.
  • Two days before the final, producers told her that her father, Gerardo Renault, had died at 96, and she chose to remain in the game.
  • The finale hit year-leading TV marks with 20 points in São Paulo and 23 in Rio, while Nexus logged 84.3 million social interactions and global trending on X.
  • Her Instagram following rose from about 2.4 million to 8.5 million, and in post-win interviews she defended her confrontational strategy and spotlighted Brazilian designers whose items sold out.
  • Her team said she skipped Multishow’s reunion on Wednesday because of an overloaded media schedule and the emotional toll of the week.