Overview
- AFA confirmed Amul’s alliance with the Argentina national team for the World Cup 2026 period, marking a fourth consecutive season.
- Amul has been the first India‑based regional sponsor in Argentine football since 2022, according to the parties.
- AFA president Claudio Fabián Tapia welcomed the renewal, calling it a sign of the team’s growing fan base in India.
- Amul managing director Jayen Mehta framed the tie‑up as connecting sport and nutrition for fans and athletes.
- A company release said Indian consumers will see special‑edition Amul products featuring Argentina players and exclusive fan merchandise over the coming year.