Overview
- Amir “Aura” Khan has confirmed he will join Will Wade’s staff at LSU as a student manager and will serve in a non-playing role for at least one more year.
- Khan first became a national figure during McNeese’s 2024–25 NCAA Tournament run after viral pregame entrances with a boombox that drew massive social media attention.
- This move reunites Khan with Wade for a third time after he briefly followed Wade to NC State and then returned to McNeese before the LSU hire.
- Reporting cites that Khan monetized his profile through multiple NIL agreements, with one account saying about 20 deals combined to exceed six figures, a figure that has been reported but not independently audited.
- The hire underscores a broader shift where programs recruit visible, media-savvy personnel to boost branding and fan engagement and could encourage more non-player figures to seek paid opportunities tied to name and image recognition.