Overview
- American began its year-long 100th anniversary campaign on January 5 and activated a dedicated site at aa.com/american100.
- A Boeing 737 will debut a centennial paint scheme later this month featuring a “100” logo whose zeroes form a silver infinity motif with additional rings on the aft fuselage.
- A smaller “100” decal will be applied across the carrier’s 1,500-plus aircraft and used on aa.com, social channels and inflight entertainment, as well as on merchandise.
- Passengers will encounter limited-time elements in 2026 including commemorative amenity kits, specialty dining items and pajamas on select long-haul flights.
- American frames the centennial as a celebration of continuity that aligns with ongoing fleet renewal, network tweaks and premium product and digital investments.