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Amazon’s Wondery Secures Multi-Year Rights to Oprah’s Podcast and TV Library

The pact positions Amazon to link Winfrey’s podcast with its retail and media platforms.

Overview

  • The companies’ Monday announcement detailed a multi-year licensing deal that gives Wondery exclusive distribution and advertising rights to The Oprah Podcast in audio and video.
  • Beginning in July, Wondery will distribute the show across Prime Video, Amazon Music, Fire TV Channels and Audible, while episodes will also continue on YouTube and other podcast apps.
  • The podcast will increase from weekly to two episodes per week starting this summer, giving fans more interviews and Oprah’s Book Club specials.
  • The agreement also licenses the 25-season Oprah Winfrey Show archive plus Oprah’s Book Club and Favorite Things, enabling cross-promotion and retail tie-ins across Audible, Kindle, Goodreads and Amazon’s storefront.
  • The move aligns with Amazon’s shift toward celebrity-led, video-first podcasts at Wondery after moving narrative series to Audible last year, and financial terms were not disclosed.