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Amazon’s Summer Beauty Event Hits Fragrance Flash Window

Rotating 48-hour windows bring steeper cuts on prestige brands plus rare device markdowns.

Overview

  • The two-week sale, which launched Monday, runs through Sunday, May 10, with a fragrance flash window Wednesday and Thursday offering up to 40% off.
  • Beyond the rotating windows, thousands of items carry steady discounts up to about 30% across makeup, skincare, hair, body and wellness.
  • Coverage flags rare price drops on high-ticket tools and prestige labels, with examples like Dyson Airwrap down to $499 and Braun IPL hair removal devices at $349.
  • The flash calendar continues with health and wellness May 1–2 up to 50%, men’s grooming May 3–4 up to 50%, skincare May 5–6 up to 40%, hair care May 7–8 up to 45%, then personal care May 9–10 up to 50%.
  • Major outlets are publishing editor picks to help shoppers cut through thousands of listings, a boon for last-minute Mother’s Day gifts and restocking before summer.