Overview
- The sale runs from 00:01 on March 10 through 23:59 on March 16, with discounts live across home, tech, beauty, toys and more.
- Amazon is advertising savings up to roughly 40% on a selection that spans over a million products.
- Fresh offers appear each day at 9am and 5pm, with limited‑time Lightning Deals available on the website and app.
- The event is open to all shoppers, while Prime members get fast, free One‑Day Delivery and Same‑Day options in 80+ UK towns and cities, plus Locker and Counter pickup choices.
- Concurrent promotions include the Big Book Sale and discounts on Amazon devices and groceries, and rival UK retailers like M&S, Boots, Dusk, Dunelm and Next have launched parallel sales.