Overview
- Amazon’s sale, which began January 16 in India, spans smartphones, laptops, TVs, audio gear and Amazon Echo/Fire TV devices, with options ranging from current flagships to sub-₹10,000 and sub-₹20,000 picks.
- Apple deals headline the event: iPhone 17 Pro shows a ₹6,500 Prime coupon plus ₹6,420 Amazon Pay ICICI cashback for an effective ₹1,21,980, iPhone 17 Pro Max hovers near ₹1,40,000, and iPhone 15 appears around ₹50,000–₹52,000 depending on variant and offers.
- Laptop discounts include thin‑and‑light models such as Apple’s MacBook Air (M4) at ₹83,990 along with reduced pricing on Dell, HP, Lenovo, Asus and Acer systems, with curated lists under ₹40,000 and ₹50,000.
- SBI credit cards offer up to 10% instant savings for non‑Prime or up to 12.5% for Prime members, usable eight times, with an additional one‑time bonus discount tier; Amazon Pay ICICI credit card provides cashback, and no‑cost EMI is available on eligible items.
- Rival Republic Day promotions are live as well, with Flipkart offering 10% instant discounts via Bobcard and HSBC across its phone lineup, and Vijay Sales advertising markdowns on Apple’s iPhone range including the iPhone 17 Pro and 17 Pro Max.